Local Area Marketing Sites Invite your visitor to give you their email address in exchange for something of value. 1. Build a list 2. Build a relationship 3. Monetize A platform to create and update your personal presentation. 1. Unique content 2. Search engine friendly 3. Add new content Use the Internet as a Powerful Marketing Tool for Local Markets • Deliver extraordinary service to existing customers • Attract new customers • Lower your advertising expense • Create your own “Brand” and go viral • Generate new streams of income • Increase your bottom line! Print media advertising is expensive.  As the Internet becomes more prevalent everyone will access product and service information using the Internet - on their computer, on television or on their mobile cell phone. Will they find you?   Search engine optimization is important to get recognized in search engine results.  The competition for targeted search terms is huge.  There are ‘guerrilla’ tactics that you can employ to get your listings noticed and ranked higher on local search results. What will they find out about you when they do this search? Will you only have a simple text link with a phone number or a dynamic presentation that builds relationship by genuine sharing and engagement? Will they get a clear idea of who you are and what you do?  Will there be a compelling reason for them to do business with you? The key to on line marketing is simple:  1. Build a list  2. Build a relationship with your list  3. Monetize your list.  Email marketing is much more cost effective than postal mailings and it can go viral.  No matter what business you are in, you have some specialized knowledge.  Deliver a powerful message, give something of value to your customers to entice them to sign up on your list.   There are great (and inexpensive) systems to manage all the details of email management and newsletter delivery.  As you incorporate simple videos and write articles about your business you get more exposure to search engine optimization. As you share this knowledge through a periodic newsletter your readers will help you build your list by sending it to their friends and family.  For example, you have a garden center.  You broadcast seasonal information on when to plant your tulip bulbs, how to create an awesome lawn, what tools do the job best. You offer coupons when they come into shop and they tell their friends and family about it too.  As you build this list, over time, you will find ways to market something on line.  Maybe it will be an affiliate commission from a related company.  Maybe you will develop an informational product that you create once and then sell over and over again.  Take the garden center, for example.  What types of training videos could the gardener create?  Put together a series of videos with a printable workbook.  You’ve created an information product that you can sell over and over again.  You can sell it as a download right from your website or package it and sell it to your customers in your store or on eBay for example.  Once you’ve created this information product you can sell it through a system like Click Bank and have other people sell it for you.  The possibilities are endless. Test the waters before going big.  Where you start is up to you.  You may already have a big vision of what your website will do for you.  I can help you get that realized.  You can include many different things like databases, member password protected sites, shopping carts, flash presentations and more. If you are new to Internet Marketing there is no need to break the bank.  You can start small with a 5 page starter site and then test out the waters to see what kind of results you are getting.  In time, and as you get more business you may want to upgrade and develop your web site further. Finally, I’m big on teaching people how to to things yourself.  If you want, I will tutor you on how you can take your existing page and upgrade it yourself.  With a little practice, you can do it.  Alternatively I can be your on call web master and manage your site for you.  As a web design client you can attend the 8 Weeks to Web Page Designer Course for only $79. 716-701-1948